Course Description

Advanced Digital Marketing Overview

Digital Marketing involves a wide array of topics that hold utmost importance in creating and maintaining a brand’s image. These various channels include Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, and Web Analytics. MindCypress Certified Advanced Digital Marketing Certification Training Courses (MCADM) has been planned by doing a ton of examination and keeping worldwide guidelines of substance improvement and licensed course schedule.
This Advanced Digital Marketing Course has been exclusively designed by Subject Matter Experts and competent developers in the respective field.

Course Curriculum

Introduction to Digital Marketing and SEO (5 hours)

• Overview of digital marketing
• Understanding the digital marketing
• landscape Key concepts and terminology
• Setting goals and objectives
• Introduction to search engine optimization (SEO)
• On-page optimization techniques
• Off-page optimization techniques
• Technical SEO fundamentals

Search Engine Marketing (SEM) and PPC Advertising (5 hours)

• Introduction to search engine marketing (SEM)
• Google Ads and Bing Ads
• Keyword research and selection
• Ad creation and optimization
• Ad extensions and ad formats
• Bid strategies and budget management
• Quality score and ad rank
• Conversion tracking and performance measurement

Social Media Marketing (5 hours)

• Introduction to social media marketing
• Facebook marketing strategies and best practices
• Instagram marketing strategies and best practices
• LinkedIn marketing strategies and best practices
• Twitter marketing strategies and best practices
• Social media advertising options and targeting
• Social media analytics and tracking

Facebook, Instagram, and LinkedIn Advertising (5 hours)

• Introduction to Facebook Ads
• Creating effective Facebook ad campaigns
• Facebook ad targeting options
• Ad formats and creative best practices for Facebook
• Facebook Pixel and conversion tracking
• Facebook Ads Manager and campaign management
• Instagram advertising strategies and best practices
• LinkedIn advertising options and targeting
• Creating LinkedIn ad campaigns
• LinkedIn ad formats and optimization techniques
• Social media advertising analytics and tracking

Email Marketing and Automation (5 hours)

• Introduction to email marketing
• Building an email list and segmentation
• Creating effective email campaigns
• Email automation and autoresponders
• Email marketing best practices and compliance
• Email analytics and tracking

Inbound Marketing (5 hours)

• Introduction to web analytics
• Implementing Google Analytics
• Key metrics and reporting
• Analyzing website traffic and user behavior
• Conversion rate optimization (CRO) techniques
• A/B testing and landing page optimization

Advanced SEO Techniques (5 hours)

• Advanced keyword research and analysis
• Technical SEO optimization
• Local SEO strategies
• Mobile optimization and AMP
• Voice search optimization
• SEO for e-commerce websites
• SEO tools and industry trends

Advanced SEM and Remarketing (5 hours)

• Advanced SEM strategies and tactics
• Remarketing and display advertising
• Google Shopping campaigns
• Video advertising with Google Ads
• AdWords scripts and automation
• Advanced bidding strategies

Digital Marketing Strategy and Future Trends (5 hours)

• Creating a digital marketing strategy
• Budgeting and resource allocation
• Performance tracking and reporting
• Emerging trends in digital marketing
• Future of digital marketing and industry insights
• Course recap and final assessment

Web Analytics and Conversion Optimization (5 hours)

• Introduction to web analytics
• Implementing Google Analytics
• Key metrics and reporting
• Analyzing website traffic and user behavior
• Conversion rate optimization (CRO) techniques
• A/B testing and landing page optimization